Advertising rates:
Basic rate: SEK 990 per year.

For the index pages of the provinces add SEK 495 per year.

For the main index pages of "Tourist Information", "Society", "Nature & Sports", "Culture", "Industry & Trade", "Useful Information", "This is Sweden" and for the "Search" and "Search Results" pages, add SEK 990 per year.

Contact us about the rate for the Smorgasbord main page.

Discounts:
All advertising contracts run until Dec 31st and a full discount is given for unused portions of the year.
Special: 50% off for all ads placed before June 30 1999.
Contact us about package rates for 10 or more pages.

Technical:
Banners must be 468 x 60 pixels and contain not more than 15 Kbytes. Simple banners can be ordered from the Smorgasbord webmaster at the fixed price of SEK 250. Fax a pen sketch to +46-(0)8-664 18 06. Call us at +46-(0)8-664 18 05 for a quotation for more elaborate and/or animated banners.

Terms:
A link to an external page of the advertiser's choice is included in the rate. We reserve the right to refuse offensive or otherwise unsuitable ads or links. 25% Swedish VAT and 11% advertising tax to be added to all rates. Advertising contracts are subject to automatic renewal for a full year on January 1, unless cancelled by either party two weeks in advance. Renewal invoices will be sent to advertisers on Dec 1st each year.

Statistics:
Page statistics for about 200 of the Smorgasbord pages with more than 110 visits during the month of May 1999 are published below, along with a 12 month forecast. These statistics will be updated regularly. The figures do not include internal searches at this time, but will do so in the future. Their number was appr 1000 per day in mid June.

The latest forecast for May 1999 through April 2000 shows 1.232.000 page visits and 5,7 million hits. The forecast is very conservative and does not take into account any growth in global Internet usage at all, merely the fact that the month of May traditionally accounts for 10,7% of the year's traffic at this site. Its Swedish sister site "Svensk Turistguide" had 899.000 page visits and 3,4 million hits during the last 12 months, up 50% from the year before. The 12 month outlook for Svensk TuristGuide is for 1.160.000 page visits and 6,1 million hits. This makes www.sverigeturism.se the most visited tourist oriented web site in Sweden by far, with a total of 2,5 million page visits and 12 million hits (including FÖRST trade pages, but excluding search engine result pages).

Search engines play a major role as traffic generators. This is easily understandable in view of the huge editorial contents of Smorgasbord (>2 Mb text, equal to a 1000-page book), which puts it high in any list of search hits. But perhaps even more important are the 2000+ links pointing to this site, that are currently published on web sites all over the world, many of them from sites that themselves are among the most popular on the Web.

The Smorgasbord visitors distribute over nationalities as follows:
USA 33%
Sweden 21%
Germany 6%
Finland 2%
France 2%
Canada 2%
U.K. 2%
Norway 2%
Netherlands 2%
Switzerland 2%
All other nationalities 21%

To book space, please contact: smorgasbord.advertising@sverigeturism.se

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